My Latest in Wine Business Monthly:
Chehalem Mountains “Magic on the Mountains” Consumer Tasting Packed
by L.M. Archer
Newberg, Ore.- It was standing-room only at the Chehalem Mountains Winegrowers Association’s 1st Annual “Magic on the Mountains” consumer wine tasting event held at the Chef’s Garden in the Allison Inn and Spa.
“This is crazy!” says Bryan Laing of Hazelfern Cellars, Chehalem Mountains Winegrowers Association’s Director of Communications. “Our goal was to pre-sell 250 tickets, and the tickets just flew out the door. It’s packed here today. It’s been awesome, the energy is great, people are loving the wines. This is a huge deal for the AVA.”
Chehalem Mountains AVA is the closest Willamette Valley sub-region to the Portland metropolitan area, a mere 35 minutes away. “We’re the closest AVA to Portland,” says Tom Mortimer of Le Cadeau, President of Chehalem Mountain Winegrowers Association, “And we wanted to celebrate our proximity. One of the really good things is that we can get Uber down here to the Allison Inn, so it’s very accessible.” Celia Austin of Raindance Vineyard and the Allison Inn & Spa adds, “Because we are in the Chehalem Mountains AVA, it’s a nice collaboration. The hotel did a package for the weekend, too, so that people could stay at the Allison Inn and participate in this – so it’s kind of a win-win for everyone.”
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