by L.M. Archer

Apps have become an essential component of success in the US wine business, being used for business strategy, sales and marketing. Executives increasingly rely upon mobile and desktop applications for everything from tracking inventory to decluttering communications.

While not all of the following apps are available outside the US, it’s important for anyone working in that market to understand the technology.

Sales

To track everything from vineyard to bottle, Janie Brooks Heuck, managing director of Brooks Winery in Oregon, uses InnoVint Cellar. “It integrates with lab companies, does all your federal reporting, all via smartphones, iPads etc,” she says, “So the mobility is great, and the fact that I can pull up data from anywhere is amazing. Very strong reporting, too.” For full access…