L.M. Archer | wordsmith
“To me, the winemaker’s story embodies the true “hero’s journey. It starts with a ‘leap of faith,’ followed by a journey wrought with obstacles, wise mentors, and an inevitable battle – usually in a cave – culminating in the hero’s victory, and reward – in this case, wine.
As a writer, it’s a compelling tale centered around courage, creativity, and community. In the end, don’t we all thirst for such stories?” – L.M. Archer
L.M. Archer is an award-winning writer, speaker, and content provider for consumer, B2B and B2C platforms who travels the world in pursuit of stories about culture, food, travel, and the art and business of wine, “the Red Thread™ that binds us all.”
She contributes regularly to publications and platforms worldwide, including Slow Wine Guide USA 2022(Oregon Field Coordinator),Wine Intelligence, Pix.wine Wine Enthusiast, The Buyer, Meininger’s Wine Business International, Wine Business Monthly, Oregon Wine Press , Taste of France, France Today, The Vintner Project, Wine-Searcher, Palate Press, and FoodableTV.
She also consults on content for a range of international consumer, B2B, and B2C platforms, and previously contributed to a variety of corporate publications on topics such as business, board leadership, and management.
Additionally, she presents at industry events such as ASJA Content Marketing Conference 2021, Wine Media Conference 2021 and Circle of Wine Writers.
Professional affiliations include Society of American Journalists and Authors (ASJA), Circle of Wine Writers (CWW), Academy of Media Tastemakers – TASTE, and Member of International Travel Writers Alliance (MITWA).
In order to better understand wine, she’s earned designations in Bourgogne Master Level, Champagne Master Level, and French Wine Scholar from the Wine Scholar Guild, and Wine Fundamentals through the International Sommelier Guild. She also holds a B.A. in Liberal Arts from Smith College.
When not writing, she’s dreaming about writing…and traveling…
“Stuck finding the right words? I was. L.M. Archer’s professional, attentive, and efficient collaboration solved my word worries. Whether you are looking for original text or new ways to say the same old things, she is adept at finding the right words and arranging them in the right places to help your brand’s message be clear and interesting.” – Stevie Bobès, Wine Ambassadeur Travel Experiences
“L.M. Archer is a highly professional content creator, with a unique expertise in French wines and both consumer and professional content. She was highly responsive to our requests and produced good work with quick turnaround.” Russ Mann, CEO – www.WineBid.com
“L.M. Archer is an amazing person with great taste and style. She is a gifted writer and has cultivated relationships around the globe that represent the finest in food and wine thought leadership and creativity.
I appreciate all that she offers: her perspective, deep knowledge of industry trends, attention to detail and desire to connect people with opportunities to meet and expand their networks and knowledge together.” – Carolyn Thompson, CEO –The Washington Women’s Leadership Initiative
“I’ve always been eager to speak when L.M. Archer calls. She takes complex topics and turns them into wonderful articles that help the readers learn and evolve. She truly is a talented content creator with a keen instinct for new trends and interesting story angles.” – Paul Mabray, CEO – www.pix.wine
“Our small winery hired L.M. Archer to create marketing content and tasting notes. Her wine industry knowledge, as well as her professional manner and organization made it a very satisfying experience. Schedule, expectations, and terms were clear, and the work was done ahead of schedule. I look forward to working with Lyn again in the future.” – Russell Gladhart, Winter’s Hill Estate
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