My Latest in Winebusiness.com:
First Annual Wine Business Monthly Northwest Event Dazzles
by L.M. Archer
Woodinville, Wash. – On July 16, some of the Pacific Northwest’s most prominent winery, vineyard and industry influencers attended the first annual Wine Business Monthly (WBM) and Wines Vines Analytics (WVA) event at Chateau Ste. Michelle in Woodinville Wine Country.
The event kicked off with a series of panel discussions showcasing industry trends, challenges, and innovations, moving on to a global tasting of Chateau Ste. Michelle wines, and concluding with an alfresco dinner punctuated by an impromptu display of local hang-gliders out enjoying a flawless evening sky.
The first seminar, chaired by Kari Leitch, SVP, communications and corporate affairs for Ste. Michelle Wine Estates, featured Wine Business Monthly editors Cyril Penn and Erin Kirschenmann. The two touched on timely topics such as hybrids, labor challenges, smoke taint, ecommerce, and diversity. Penn, who chaired the Energy Issues session of the recent Climate Change Leadership Porto Summit, shared insights from the talks regarding research and future developments on climate change. Kirschenmann, a prolific international wine judge, answered questions about upcoming trends, such as the current popularity of sauvignon blanc, and growing interest in chenin blanc.
A second panel followed with Andrew Adams, editor of Wine Business Monthly’s newest venture, Wine Analytics Report, and Jon Moramarco, managing editor of bw166. The panelists provided a plethora of statistics on the state of the current and future wine industry, illustrating with aplomb WVA’s new data distillation capabilities. READ MORE HERE.
Copyrighted L.M. Archer | L.M. Archer LLC. All Rights Reserved.