My Latest in Wine Business Monthly:
Stoller Family Estate Brings the Winery “Experience” to a New Level
by L.M. Archer
Stoller Family Estate in Oregon’s Willamette Valley shares secrets to streamlining a multi-level DTC program into one, seamless consumer experience.
A S C O V I D C U T S L I K E a knife through conventional direct-to-consumer (DTC) programs, wineries are scrambling to survive. But in Oregon, Stoller Family Estate is standing out for its nimble, multi-level DTC response. The secret? A combination of business savvy, high-touch hospitality and high- tech innovation. “Consumer trends are changing as more and more people are using their digital devices to connect and access meaningful information about businesses they support,” stated Michelle Kaufmann, communications director for Stoller Family Estate. As a result, Stoller’s powerful DTC program comprises a savvy assortment of traditional, not-so-traditional and flat-out envelope-pushing strategies—plus a few pandemic pivots.
It appears this multi-pronged approach works. USA Today awarded Stoller Family Estate the coveted “10 Best Tasting Rooms” award in 2016, 2018, 2019 and 2020. Read full article here.
Link here to more articles on Oregon Wine Country by L.M. Archer
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