My Latest in The Drinks Business:
A Very Rosé US Champagne Market Report
by L.M. Archer
In 2022, shipments of Champagne to the US reached a value of nearly $1 billion from a total of 33.7 million bottles – a marginal decline on 2021’s volume figures, which were an all-time record.
Comité Champagne has just released a 2022 US market update and future outlook. As previously reported by the drinks business, global Champagne shipments in 2022 were the highest in 15 years, totalling 325.5 million bottles, worth over $6.6 billion/£5.33 billion.
“This is a proof of dynamism of the Champagne market in both volume and value,” said Gaëlle Egoroff, Comité Champagne Director of Protection and Promotion. “We can see the unique place that it holds in the hearts and the minds of consumers.”
Notably, the US remains Champagne’s number one export market worldwide, outside of France. In 2022, US volumes reached 33.7 million bottles shipped, with a total value of nearly $1 billion. This marks a 1.1 percent decline from 2021 figures, an all-time record. The marginal decline stemmed from an overwhelming global demand for Champagne in 2022, coupled with difficulties delivering those demands to the United States.
Trends
Comité Champagne credits the uptick in Champagne consumption in the US to emerging trends. These include by-the-glass pours, coupled with a growing thirst for rosé, low-dosage, and prestige cuvée Champagnes.
Remarkably, Americans rank first among other countries as fans of rosé Champagne. Prestige cuvées represent the second US largest segment by value. More surprisingly, US imports of low-dosage Champagne exceeded 1 million bottles in 2022, an increase of over 50% from the previous year.
“American people have learned to appreciate Champagne,” said Egoroff. “The more they appreciate Champagne, the more they want to discover the diversity of Champagne.” Consequently, more US sippers desire “Champagne moments” beyond traditional celebrations and special events. Instead, they seek intimate, “little celebrations,” everyday after work, at home, and with friends. READ MORE HERE.
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