Bottle Reuse with Porto Protocol

Now Available on Youtube:

“Circle of Wine Writers “Let’s Talk about…The Greenest Solution: Bottle Reuse with Porto Protocol”

Moderated by L.M. Archer

 

 

In April, I moderated a panel discussion with members of Porto Protocol about bottle reuse for the Circle of Wine Writers.

I’m delighted to share the Youtube link with you here. 

Overview

As a wine writer , I consider wine the canary in the coal mine of climate change.

Wine writers each bring a unique voice, point of view, and platform to this discussion.

We’ve already witnessed the power of wine writers to educate consumers about climate change, and to shift industry behaviors, regarding the topic of bottle weight.

Hopefully, today’s presentation will empower you to advance the topic of bottle reuse as a tool for combatting climate change, too.

Background

This presentation resulted from interviews I conducted for an article on bottle reuse published in the December 2023 issue  of Wine Business Monthly.

In the course of writing that article, I learned about various bottle reuse projects worldwide, including one at the London Wine Fair last year between Sustainable Wine Solutions and The Porto Protocol Foundation.

Today’s presenters will share the results of that project, as well as their findings about other sustainable bottle reuse solutions.

Presenters

Marta Mendonça provides a macro view of bottle reuse. professional career spans nearly two decades, predominantly within marketing & sales – collaborating with a diverse array of brands, countries, industries & corporations, before establishing her own firm in 2016.

Since 2019, she has been running The Porto Protocol Foundation in Porto, Portugal.

Muriel Chatel talks about b2b viewpoint. She’s the founder of BOROUGH WINE IMPORTERS LIMITED and Sustainable Wine Solutions (Borough Wines) in London, is from a family of winemakers in Bergerac.

She led the way for wine refill in the UK with her ‘Straight from the Barrel’ concept at Borough Market in 2002.

Diana Snowden Seysses presents the producer viewpoint.

Diana was born and raised in Napa Valley, graduating in viticulture and oenology at UC Davis in 2001.

She is a member of The Porto Protocol Foundation Global Steering Committee, and today devotes herself to DOMAINE DUJAC in Burgundy, Snowden Vineyards and Ashes & Diamonds Winery in Napa, and Domaine de Triennes in Provence.

 

I’m thrilled to share a link this Youtube link to “Let’s Talk about… The Greenest Solution: Bottle Reuse with Porto Protocol.”

Find more of my work here.