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L.M. Archer

L.M. Archer

wordsmith | consumer, b2b + b2c

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Tag: Environmental impact

Bigger Slice: Wineries aim to capture more DTC sales

Bigger Slice: Wineries capture DTC sales

My Latest in Oregon Wine Press: Bigger Slice Wineries aim to capture more DTC sales By L.M. Archer Data doesn’t … More

DTC, Environmental impact, Oregon wineries, POS, telemarketing, wine clubs
Jason Lett of The Eyrie Vineyard in Oregon's Willamette Valley.

My Latest in Meininger’s Wine Business International: The True Cost of Wine

My Latest in Meininger’s Wine Business International: The True Cost of Wine by L.M. Archer   L.M. Archer speaks to … More

Environmental impact, organic farming, organic wine, Regenerative farming, Viticulture

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