My Latest in The Buyer:
How ¡Salud! Pinot Noir 2020 auction is keeping Oregon’s wineries farming
by L.M. Archer
Now in its 29th year the ¡Salud! Oregon Pinot Noir Auction is a prime example of how a wine region can keep its key workers alive and well. Although the world sees many wine auctions, with exclusive cuvées and formats up for grabs in an auction setting, rarely is it tied into a free healthcare programme that is providing 2,500 vineyard workers and their families with the healthcare and outreach they need – especially important this year during the pandemic.
LM Archer looks at this unique programme as well as picks out key wines from this year’s auction that is operating online until November 16 and gives a first look at the 2019 ‘throwback’ cool vintage.
“Now in its 29th year, the ¡Salud! auction allows vintners to present their best wines, and efforts, to bidders. But it also provides an opportunity to celebrate Oregon’s winemaking community,” writes Archer.
¡Salud! The Oregon Pinot Noir Auction opens online bidding this year from November 9-16. The premium wine auction showcases exclusive 2019 cuvées unavailable elsewhere. All proceeds benefit ¡Salud! Services vineyard worker healthcare program, including no-cost Covid-19 testing. READ MORE HERE.
More articles by L.M. Archer in The Buyer here.
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