My Latest in The Drinks Business:
Slow Wine USA 2023 returns with a bang
by L.M. Archer
Slow Wine USA’s annual tour returned with a bang to five American cities March 6 – 14 2023. Stops included San Francisco, Seattle, Dallas, Miami, and New York. This year’s event introduced almost 1,500 trade and media to wines listed in the guide.
Selected cities reflect a changing US consumer market. For example, San Francisco replaced Los Angeles due to the former’s proximity to Napa and Sonoma.
Additionally, Seattle replaced Portland about three years ago. “Seattle has been great – and a great surprise for a lot of producers,” said Daniela Porro, senior account executive for Colangelo PR, which represents Slow Wine USA.
“Last year we did Austin, and we’re doing Dallas this year,” she added. “Texas is a huge market. And Miami has been a target city because of the influx of not only Italian people living [there], but post-COVID, so many people from New York have moved to Miami. They also have a huge Latin American community down there, which are big, big spenders and drinkers.”
The US first joined Slow Wine Guide six years ago, and published its first stand-alone version in 2021.“Over the last six years, the Slow Wine Guide USA has evolved to include criteria that wineries must meet to be listed in what is the only annual guide of its kind,” said national editor Deborah Parker Wong via email. Currently, the guide reviews approximately 289 US wineries, and over 2,000 Italian wineries. READ FULL ARTICLE HERE.
I’m pleased to share my article about Slow Wine USA featured in The Drinks Business.