Valdemar Estates’ Revolutionary Inclusive and Accessible Winery Program

Valdemar Estates' Revolutionary Accessible and Inclusive Winery Program in Walla Walla, Washington ranks among the first of its kind in the US.

My Latest in the July 2023 issue of  Wine Business Monthly Magazine:

Valdemar Estates’

Inclusive and Accessible Winery Program

by L.M. Archer

Valdemar Estates introduces it revolutionary Inclusive and Accessible Winery Program in the United States.

In 2019, Spain’s Bodegas Valdemar established Valdemar Estates in Walla Walla, making it Washington’s first internationally owned winery.

But Valdemar Estates also claims fame for another reason – its innovative accessiblity and inclusion program. The winery draws from parent estate’s Bodegas Valdemar’s own award-winning accessibility and inclusivity initiatives established in 2018.
“Five years ago, our winery in Rioja became the first winery in Europe to be 100% inclusive and accessible to all kinds of disabilities, which is something that we’re very passionate and pretty excited about,” said Jesús Martínez Bujanda Mora, the fifth-generation Bodegas Valdemar owner and CEO of Valdemar Estates.

Accessible and Inclusive Winery Program

Valdemar Estates draws inspiration partly from parent company Bodegas Valdemar’s inclusivity and accessibility strategies. They also rely upon input from Walls Walla’s local disabled community.

U.S. federal requirements add another layer of complexity, specifically the American with Disabilities Act (ADA), a law signed by President George H.W. Bush in 1990. The laws states goals is to “ensure equal opportunity for persons and disabilities in employment, State and local government services, public accommodations, commercial facilities, and transportation.It also mandates establish of Telecommunications Device for the Deaf (TDD) and telephone relay services.”

However, a key distinction between Valdemar Estates and other accessibility plans of action is that Valdemar pivots around the spirit, rather than just the letter of the law.

The impetus for Bodegas Valdemar’s accessibility efforts arose out of a desire to serve overlooked or under-represented groups, such as families with children. Over time, the estate broadened its reach to include guests with special needs, such as those who are sight- or hearing impaired.

“The key word is not only accessible, but inclusive,” stressed Martínez Bujanda Mora. “They don’t want a special experience for them, they want to do exactly the same thing.” READ MORE HERE.

I am pleased to share this article on Valdemar Estates’ revolutionary accessibility and inclusivity winery program.

Read more of my work here.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.